Bradfords

Client type
Freelance:
We Are Good Eggs

Project Duties
Design Director:
Concept
Design
Illustration
Animation

Working with the talented lot at We Are Good Eggs, I led this hugely enjoyable summer sales campaign.

Building on the brand’s hot air balloon sponsorship, and with tongues firmly in cheeks, we ramped up the pomp and ceremony, writing a raucous radio script and building out a larger-than-life funfair aesthetic that Monty Python would be proud of.

This over-the-top messaging platform came to life on the in-store sales toolkit, social assets, and most notably the radio and video spots. All in all, an absolute hoot of a campaign that worked hard to stand out in the building sector.

This campaign was part of the overall campaign that garnered the CMA Awards - Best Distributor Marketing Campaign 2023 and the BMA “Marketing Initiative of the Year 2023” with 6% growth in market share, £18:1 marketing ROI and 88% outperformance vs category.